Video production and ad filmmaking:

We follow a strict process for video production and filmmaking. It is a perfect blend of creativity and professionalism. During this process, we take care of each project, right from the initial phase of ideation to the end phase of delivery.

Our entire process begins with the business management team approving a requirement. Once the backend work for processing and starting the project gets completed, we pass the requirement to the scriptwriting team,.

Our writers start the work by coming up with an out of the box idea, which would sync in perfectly with the client’s requirements. From there, they develop it into a full-bound script, complete with all minute details of scene descriptions. This will ensure that we will have a clear idea of what’s going to be there on the screen, way before we even start shooting. Once the script is ready, we will decide the shot division with the help of a perfectly illustrated storyboard.

After that we take care of the remaining part of pre-production with casting auditions, location scouting, art and prop procurement, costume designing, arranging for equipment, crew and post-production facilities, shoot scheduling, getting permissions and other paperwork, etc.

Throughout the pre-production phase, our team keeps the client in the loop and constantly updates them regarding the progress of the project; with PPT presentations, regular meetings, and detailed treatment decks.

Now we take the process to the production stage.

At this phase, our expert filmmakers complete the shoot as per the schedule and send the footage to the editing desk.

Now dubbing, music, SFX, VFX, editing, color grading, mixing, and mastering, etc. takes place perfectly to ensure that the final product is of top quality.

Throughout the pre-production, production, and post-production stages, we keep the client involved as well, and work completely according to the client’s preferences.

Content writing:

In content writing and advertising copywriting, we start right from the phase of ideation.

As soon as our business management team receives a project requirement, they process it completely and make sure that we do every backend work to ensure a smooth workflow. After that, they pass it on to the content writing team. They start the process by coming up with the basic idea and framework. From there, we develop it into the final content; with the help of thorough research (we have a set of full-fledged online and offline libraries, along with access to an inexhaustible range of research materials).

Research makes the content perfect in terms of data, logic, and information. Thus, logical errors and irrelevant information can be avoided.

After the research phase, we frame the collected information properly into complete sentences, as per the rules of language. We make sure that there are no linguistic errors. The content framed thus is further beautified creatively, as per the requirements of the client. This will help in making the content catchy and unique.

Further, the team takes care of the aspect of spacing and alignment. With that, the major work gets over. Finally, we optimize the content for search engines, as per the requirement, and do two rounds of proofreading to filter out any typographical errors.

Post this, we send the final content to the designing team (if required). From there they deliver it to the client way before the deadline. If the client requests, our team will do further changes and revisions.

Throughout the process, we give constant updates to the client. Thus it’s ensured that the final content is as per the exact requirements of the client.